Creative and critical thinking, rigorous analysis, and years of operational experience guide every decision we make: do more of what works, less of what doesn’t.
With more than 18 years of experience, SEO Motions provides paid media strategy and PPC management for businesses across the United States, combining strategic thinking with disciplined execution.
Our hard-earned expertise sits at the center of every campaign we manage. Whether it’s Google, Microsoft, Meta, YouTube, LinkedIn, shopping campaigns, or remarketing, we stay focused on the same priority: your bottom line.
While many agencies earn more when you spend more, we align our recommendations with your growth and profitability. When we suggest a change in budget, targeting, or messaging, it’s because we believe it will move the metrics that matter to you.
We measure partnerships in years. From day one, we focus on building trust, demonstrating expertise, and tying success to clear outcomes. We expect to still be working alongside you when your business reaches its next major milestone.
We set your campaigns up for long-term success with a structured onboarding process, tailored targeting, thoughtful messaging, and rigorous optimization so every dollar works harder for you.
Our paid media onboarding is designed to deeply understand your goals, margins, and constraints before a single ad goes live.
Effective PPC starts with knowing exactly who you’re speaking to and where they are in the journey.
Ad copy should evolve with your audience and data, not sit untouched for months.
We continuously analyze performance to uncover what’s working, what isn’t, and where your next gains are hiding.
We build custom measurement plans that connect ad spend to business outcomes so you can invest with confidence.
We give you reporting that’s clear enough for leadership and detailed enough for operators.
"SEO Motions operates like an extension of our in-house team. They're honest about what will move the needle and back every recommendation with data."
"They helped us rebuild our analytics, fix tracking, and then scale PPC confidently. Within months, we had clarity on which channels truly drove revenue."
"Our PR-led content campaigns with SEO Motions generated coverage we'd never been able to achieve on our own – and organic traffic followed."
Don't just take our word for it. After an initial one-year partnership, 95% of our clients continue with us.
We earn long-term relationships by being transparent, data-driven, and hands-on. No shortcuts. No middlemen. Just real SEO powered by one of the most experienced teams in the United States.
We manage campaigns across the platforms that matter most to your customers, blending channel expertise with a unified performance strategy.
We design and manage Google Ads strategies that align targeting, messaging, and bidding with your growth and profitability goals.
We extend your reach beyond Google with Microsoft Ads, leveraging search and audience networks to capture additional qualified demand.
We build display campaigns that balance brand awareness with performance, using targeting and creative testing to keep impressions working in your favor.
For ecommerce brands, we tune Shopping feeds, bids, and structure to connect your catalog with the right buyers at the right moment.
We reconnect with visitors who have already shown interest, using thoughtful sequencing to move them from curiosity to conversion.
For B2B brands, we use LinkedIn Ads to reach decision-makers with precise audience building, tailored messaging, and lead-focused optimization.
We combine platform-native tools with industry-leading analytics and competitive intelligence to give your campaigns an edge.
GA4 is the core of our measurement stack. We use it to track user behavior, understand conversion paths, and evaluate how each channel contributes to your bottom line so budgets stay aligned with real performance.
We use Google Ads tools such as Keyword Planner, audience insights, and experiments to identify high-value queries, refine targeting, and continuously test toward stronger results.
Semrush gives us deep visibility into competitive landscapes, keyword trends, and ad copy patterns. We use it to benchmark your account and uncover opportunities your competitors may be missing.
SpyFu helps us understand how competitors approach paid search—keywords, ad themes, and positioning—so we can sharpen your strategy and avoid spending blindly in crowded auctions.
Answers to common questions about how we approach paid search and paid media at SEO Motions.
Paid advertising is the fastest way to gain immediate visibility in search results and on key platforms. Organic growth takes time; PPC allows you to appear in front of high-intent audiences quickly. When campaigns are structured and managed well, PPC will drive targeted traffic, increase conversions, and accelerate customer acquisition.
PPC is one of our core specialties at SEO Motions. A strategic partner can help you maximize budget efficiency, avoid costly mistakes, and keep up with constant platform changes. We focus on precision audience targeting, meaningful conversions over empty clicks, and clear measurement so you can see how paid media impacts your revenue.
We manage paid media for brands across the United States. Our approach is built on advocacy, transparency, and integrity.
Advocacy: We act as your account advocate—not a commission-based spender. Our recommendations are tied to your growth and profit, not to how much we can convince you to spend.
Transparency: You own your accounts, data, and history. If our engagement ever ends, your progress and learnings stay with you.
Integrity: We design strategies around your specific situation and goals. No generic platform recommendations and no copy-paste campaigns. You can expect thoughtful, targeted plans built for your business.
Our paid media team manages campaigns across Google Ads, Microsoft Ads (Bing), YouTube, LinkedIn, Meta (Facebook and Instagram), and other key platforms. We’ll recommend a channel mix based on your audience, sales cycle, and goals rather than forcing a one-size-fits-all approach.
When campaigns are structured correctly, you can see initial results as soon as your ads start serving. Before launch, we invest time in understanding your audience, researching keywords and negatives, and aligning landing pages. That foundation helps your campaign start strong, then we optimize aggressively based on early performance.
You control your ad spend. Most of our clients invest at least $5,000 per month in media budgets, but the right amount depends on your industry, competition, and goals. We’ll help you understand realistic costs to compete and work with you to set budgets that can generate meaningful returns.
We look beyond surface-level KPIs. While metrics like CTR, CPC, and conversion rate matter, our primary lens is business impact: qualified leads, revenue, cost per acquisition, and return on ad spend. We customize reporting to your business model and always provide context—not just numbers.
We rely on platform conversion tracking, GA4, and when appropriate, offline conversion imports and server-side tracking such as Google Ads Offline Conversion Import or Meta’s Conversion API. We also integrate with your CRM where possible to understand lead quality and close the loop between ad spend and revenue.
We use AI to surface insights faster — not to replace strategy or judgment. Our analysts apply AI tools to uncover search patterns, competitor shifts, and emerging opportunities. Every insight is validated by real SEO experts who understand how search engines work.
You get the speed of automation with the precision of human expertise.
SEO Motions has delivered measurable organic growth for organizations across the United States — from healthcare and finance to retail, SaaS, and professional services. Our SEO frameworks adapt to your industry and scale with your goals.
New vertical? We apply proven frameworks and tailor them to your buyers, products, and market.