AI-driven platforms are reshaping how people find answers—and your brand’s strategy must evolve to meet this new era of discovery.
AI-assisted search is quickly becoming a core way users explore information, compare solutions, and evaluate brands. While traditional search engines still generate the majority of online discovery, generative AI platforms—like ChatGPT, Perplexity, Gemini, and Copilot—are rapidly rising as influential channels. Choosing not to participate means conceding visibility to competitors who embrace these new pathways.
At SEO Motions, we bring nearly two decades of search and content expertise into the emerging world of AI-driven discovery. Our approach helps your brand secure meaningful visibility inside large language models across prompts, topics, and intent levels—ensuring you show up where your audience is asking questions.
An effective AEO program does more than influence AI-generated answers. It strengthens your authority signals, reinforces topical expertise, and positions your brand as a trustworthy source within multiple engines—not just Google. We help you understand how AI systems reference your content, where your brand appears, and what’s needed to increase the frequency and quality of those mentions.
With our AEO services, you’ll transform emerging AI platforms into additional channels for leads, insights, and long-term organic growth.
Our AEO framework blends traditional SEO, entity optimization, technical excellence, and digital PR into a unified program. Below is how we bring it all together for your brand.
We start by aligning AEO with your growth targets, customer acquisition models, and competitive realities.
We examine how your brand appears today across generative engines and where gaps exist.
We design content architectures that signal depth, expertise, and clarity on your priority topics.
We make it simple for both users and AI models to understand and process your site.
We strengthen the external signals AI engines use to evaluate your authority.
We report on how AI-driven visibility contributes to sessions, leads, and revenue.
We use our Brand Intelligence Engine to keep every asset aligned with your identity and audience.
Work with a team that treats AI visibility as a measurable, strategic marketing channel—not a passing experiment.
We design AEO programs that prioritize qualified demand, high-intent prompts, and opportunities that move the needle on pipeline and revenue.
You get streamlined check-ins, transparent updates, and clear expectations—so your calendar stays under control while the work keeps moving.
Our reporting translates complex AI signals into simple narratives and metrics that resonate with executives and stakeholders.
We act as a thinking partner for your internal teams, helping you navigate AI trends, risk, and practical implementation across marketing.
"SEO Motions operates like an extension of our in-house team. They're honest about what will move the needle and back every recommendation with data."
"They helped us rebuild our analytics, fix tracking, and then scale PPC confidently. Within months, we had clarity on which channels truly drove revenue."
"Our PR-led content campaigns with SEO Motions generated coverage we'd never been able to achieve on our own – and organic traffic followed."
Don't just take our word for it. After an initial one-year partnership, 95% of our clients continue with us.
We earn long-term relationships by being transparent, data-driven, and hands-on. No shortcuts. No middlemen. Just real SEO powered by one of the most experienced teams in the United States.
Answers to common questions about AEO and how SEO Motions approaches AI-driven optimization.
Semantic search evaluates meaning—not just keywords—to understand what users intend to find. AI models consider phrasing, synonyms, relationships between entities, and contextual knowledge. This allows engines to deliver more accurate results, even when queries are ambiguous or phrased conversationally. For marketers, this means content must comprehensively address topics and reflect natural language patterns used by real customers.
ChatGPT offers more flexible conversational output, making it ideal for ideation, explanation, and creative assistance. Perplexity, meanwhile, emphasizes accuracy and citations, surfacing sources directly within its responses. Both engines rely on external information, both index the web, and both generate summaries—but each excels in different contexts. A strong AEO strategy accounts for visibility in both environments.
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) describe the same concept—preparing content and brand signals so AI platforms reference your information. The terminology is still evolving, but the underlying strategy remains identical.
Google is designed to help users research information by evaluating multiple sources. ChatGPT and other AI engines generate synthesized answers, making them faster for simple queries but sometimes less reliable for nuanced topics. Both tools serve different purposes, and consumers frequently use both—meaning brands must optimize for both traditional search and AI-driven discovery.
No—SEO is more essential than ever. AEO does not replace SEO; it amplifies it. Strong organic signals, structured content, and authoritative links directly influence how AI engines interpret and reference your brand. Together, SEO and AEO form a unified strategy for modern discoverability.