Digital PR Agency

Digital PR improves your online visibility by creating and promoting strategic on-site content. Some assets are built primarily to strengthen rankings and search visibility through keyword targeting, while others are crafted specifically to secure high-authority links through targeted outreach. At SEO Motions, we combine “news-first” content rooted in original research and expertise with “audience-first” content optimized for relevant queries. News-first campaigns are pitched directly to journalists to earn authoritative links that strengthen your backlink profile and signal trust to search engines. Audience-first content is tightly aligned with search demand, helping your brand show up for important queries and bring qualified visitors to your site.

The timeline depends on campaign type, research needs, approvals, and outreach scope. A research-driven digital PR campaign typically moves through ideation, research, design and production, then promotion. The first phases can be accelerated or slowed based on how quickly feedback and approvals are provided. For active media outreach, we often plan for up to two months of promotion so we can navigate news cycles and reach enough qualified journalists. For on-site content that is not designed for outreach, production can be faster and results in search visibility may begin to show more quickly.

Digital PR is a long-term investment in organic visibility and brand authority. We will work with you from the outset to define clear goals and timelines that reflect your market, competition, and starting point. In some cases, active link-building campaigns begin earning coverage within days or weeks of outreach. However, we don’t measure success on a single campaign alone. Our goal is to systematically strengthen your backlink profile and organic presence across multiple campaigns and priority pages. The speed at which you see results will depend on your industry’s competitiveness, the consistency of content production, and your current level of authority.

Traditional PR focuses on managing public perception and storytelling through channels such as press releases, events, and traditional media. Digital PR relies on online channels—news sites, blogs, and social platforms—to increase brand awareness while also advancing SEO and link-building goals. Both aim to shape reputation and reach larger audiences, but digital PR offers more measurable metrics and clear KPIs, including impressions, engagement, links, and search performance. It is uniquely positioned to influence how both people and search engines perceive your brand.

Our link and coverage reports are continuously updated as new placements are found. We monitor metrics such as domain authority and domain rating for linking sites, link type (unique vs. syndicated), follow status, and publication details. For keyword-focused content, we track rankings, visibility, and organic traffic to relevant pages. The goal is to show both the quality of coverage and its impact on your search performance and brand reach.

Over nearly two decades of digital PR work, we’ve partnered with organizations in healthcare, higher education, professional and legal services, B2B and SaaS, ecommerce, financial services, gaming, cannabis, and more. This breadth of experience enables us to quickly understand new verticals, adapt best practices, and build strategies that respect industry-specific compliance and brand considerations.

Digital PR is typically an ongoing engagement rather than a one-off project. Costs depend on the type of campaigns we’re producing, the level of research required, and the depth of outreach. Many of our retainers fall in the $5,000–$15,000 per month range, but we’ll scope a program around your goals, internal resources, and competitive landscape. Whether you are building an initial foundation of credibility or looking for broader national exposure, we’ll align the plan and investment with what you’re trying to achieve.